Of course there are some entrepreneurs who made their business a resounding success from day one. Visionaries, striking out in a new direction, demonstrating daring and courage. But these people are the exception rather than the rule. Circumstances converge so conveniently that it almost seems like they won the lottery. They make a great story, but it’s a hard act to follow.

Does that mean that there is no tried-and-tested recipe for success? Actually, there is.

First, you have to determine your measure of success. That means deciding what you consider success to be, setting tangible objectives that are feasible and can be realized within an acceptable time frame.

Believe it or not, that’s how the vast majority of successful ventures are constructed: one step at a time.

How big those steps should be, how much effort each step should take and the order in which you take the steps … That’s where you could benefit from some experience. It saves a lot of time, keeps you from reinventing the wheel, and offers the reassurance you need in the start-up phase of your enterprise.